Brick and Mortars continue to undergo a rapid pace of change. We are not becoming obsolete but how we will be used to deliver the best possible customer experience is changing. The traditional model is coming under pressure. The borders between brick and click are blurring and customers will choose the experience that fulfills their needs. We all have to develop new business models to drive additional revenue streams.
When you have a brick and mortar customers don't need to worry about waiting, handling fees, or damaged and lost packages. Only a brick and mortars can offer the satisfaction of immediately bringing an item home. That is a huge win for us.
If we don't make major changes to how we are doing business we could lose out. We have to stop putting all of our eggs in one basket and expand how we think. My biggest challenge is getting people through the door post pandemic. The store is off the beaten path and I can't rely on walk-by traffic alone, so I really need to make my store a destination for shoppers.
How do you go about changing up the way you have been doing things? Well, I don't have all the answers but I am thinking outside the box for sure. I offer DIY Workshops and that is 100% dependant on people coming into my store. I am going to turn the front of my store into a resale area. This will be for curbside pickup, completed projects and a way for the customer to come in to purchase ready made projects. I will also be using my space for networking small businesses. Once a month I will be teaming up with a non-profit organization and building relationships. I will be offering anything and everything I can to market and help all those around me.
I would love to hear all the ways that you will changing up how you are running your brick and mortar and driving more foot traffic in. No one person has all the answers but you can't fail if you keep trying!